Published collection / reverse chronological
The
playbook
Every published field report, newest first. 7 editions so far; no empty categories or decorative filters.
07 reportsNewest first
Danny Postma Chose the Keyword Before He Built HeadshotPro
HeadshotPro · Headlime · Postcrafts · Founder-described keyword-first product selection →
Jon Yongfook Launched Seven Startups. Bannerbear Came After He Stopped
Bannerbear · Previewmojo · Talkshow · Constrained exploration, then customer-led focus →
Marc Köhlbrugge Built WIP After Years of Unshipped Precursors
BetaList · WIP · Startup Jobs · Small public artifacts, expanded around observed behavior →
ShipFast Made Marc Lou Over $1M. Last Month It Made $3,537
ShipFast · TrustMRR · DataFast · Ship or Die · Portfolio shipping with public revenue →
How Jack Friks Turned Down $1M for Post Bridge, Then Listed It at $4.2M
Post Bridge · Curiosity Quench · Friction-first product building →